Normally only 2% of your customers convert a lead or a sale on their first visit to your website, remarketing brings the 98% of unconverted customers back by showing them retargetied ads through the Google Display Network and social media websites such as Facebook.
Imagine we create your company an online store selling clothes, a customer visits your website via one of the ads we had set up for you and they spend most of their time looking at men’s t-shirts. Normally if they leave your website they would most likely forget about your business, however through retargeting when they leave the site, your ads about men’s t-shirts will be displayed across websites they next look at, this is critical in bringing them back to your website to actually make a purchase.
Through our data driven product feeds we can even show the exact item the potential customer looked at while they were on your website. Many agencies do not know these high conversion data feeds exist. We have spent months cleansing data to drive low CPA’s.
Re-marketing is a must if you’re serious about converting your potential customers into paying customers.